Market Position of Booktopia Private Limited

Question: Discuss about the Report for Market Position of Booktopia Private Limited. Answer: Introduction Background Booktopia Pty Ltd has seen a downward trend in sales. The company is looking for market trend and digital innovation route to change the position of the company in the market (The Booktopian, 2016). Purpose of Report This report was prepared to evaluate the declining sales of Booktopias books and to look for new digital innovation ideas to augment the sales figure. The report also discusses the current state of the Booktopia and its existing concerns. Suggestions are included for digital innovations/ technology options which may help the company to achieve its target sales. Scope of Report The report is restricted to a discussion of the declining sale of books in Booktopia website. The report includes a market analysis which consists of current market scenario, industry trend, and analysis. Options for digital innovation are explored to increase sales. A suitable value proposition is added in the report. Market Analysis Current market scenario Online book purchasing has revolutionized the manner of reading as the user can buy books from the various online bookstores (Chang, et al., 2016). There has been huge growth in e-commerce and online book market in last few years. As people prefer e-books which can be accessed from anywhere anytime (Yang, et al., 2010). Booktopia has combined new technologies with old technologies, financial and social technology to create flexible and secure online bookstore (The Booktopian, 2016). As per The Booktopian, (2016) Booktopia Pty Ltd runs an online bookstore in Australia. It sells through its online portal books, CDs, DVDs, eBooks, calendars, and several products to Australia citizens, schools, businesses, libraries, universities and government departments. The company is making more than $85 million a year. The online bookstore Booktopia was voted as the Australia's favourite bookshop in a poll conducted by the Australia Booksellers Association (The Booktopian, 2016). The online bookstore is most sought after for book purchasing and when an online bookstore offers the products as per the needs of the customer, it is widely preferred. The Booktopia has become most used online book store in Australia to purchase books online. The company has accommodated the technology and support system to assist the customer via dedicated customer helpline number (Chang, et al., 2016). The rapid growth of sales of books under the Booktopia website has stagnated. The company was the given priority by customers over Amazon as the company offers books at least price. The company is a member of the Australian Booksellers Association (Booksellers.org.au, 2016). Industry Trends and analysis Online bookstores have undergone rapid growth in the last five years. Consumers use to prefer e-commerce transactions more and enjoying online books via delivery (Chang, et al., 2016). According to Gray, (2013) the transformation from bricks-and-mortar retailers to online bookstore have converted into revenue growth for these online retailers like the Booktopia. The decline of traditional book retailers due to parallel import restrictions and regional and overseas online competition has forced many consumers to buy from industry operators (Carrico, 2015). Industry revenue of online bookstore is forecast to grow by a compound annual 14.7 percent over the five years through 2015-16, to reach $115.7 million in 2020-21 (Chang, et al., 2016). As the current trend showing a drop in sales and analysis shows a declining trend in sales. It was found out in the analysis that younger customer segment in the age group of 18 years old to 30 years old which is placing less and fewer orders using the Booktopia (The Booktopian, 2016). The company wants to increase its revenue in the next five years and to become geographically located with an increase in revenue by 20 percent year by year. The current technology used by the company is not enough to fuel the fire of growth company needs to expand (Chen and Cheng, 2012). The company is looking for digital technology and new concepts to further augment the sales to raise revenue and increase its long-term goals. Digital Innovation and Trends As per the view of Gray, (2013)many big brands, retailers and all e-commerce business use the internet as selling and advertising platform in the recent era. Now the sales channel of marketing has become double-digit growth indicators (Yang, et al., 2010). It has become the most useful medium for sales purpose (Carrico, 2015). However, this digital innovation and its growth increase sales revenue of any business. Consumers like to gather information about new products or services every day. They have become time conscious and prefer browsing internet (Carrico, 2015). People are now covered with a digital world that fills with new products, services, and digital innovations. Digital innovation is the latest buzz phrase (Chen and Cheng, 2012). Digital innovation means to carry out of innovative combinations of components- digital and physical for producing novel products. The basic definition of digital innovation is turning paper records into electronic records (Gray, 2013). This change requires data collection, processing, and analysis of the data. After digital media, digital innovation is the next iteration. Digital Innovation is the important source to make consumers life easier, more productive and more enjoyable (Chang, et al., 2016). Many companies recognize that the online marketing or the digital marketing is moving rapidly to the mainstream business. Over the past two decades, the way of shopping has evolved rapidly. People now can shop with clicks (Gray, 2013). Digital innovation makes the consumers more digitally savvy. Speed and sophistication are on the rise for innovative digitization. It lets the social platform to drive the world. Productivity and efficiency rise for digital innovation in recent trends (Yang, et al., 2010). In order to understand the characteristics of digital innovation of recent trends, it is important to know how digital technology differs from previous technologies (Carrico, 2015). Chen and Cheng (2012) have explained that new digital innovation has three unique characteristics: (1) the programmability, (2) the homogenization of data, and (3) the self-referential nature of digital technology The programmability- Digital innovation includes programmability as a digital device is reprogrammable. It can separate the semiotic functional logic of the digital device from the physical embodiment that executes it. The homogenization of data- Digital innovation provides homogenization of data. The self-referential nature of digital technology- The meaning of self-reference is that digital innovation requires the use of digital technology. The recent trends in digital innovation include many new things. Many e-commerce business organization use Snapchat as their advertising platforms. Marketing automation software is used to send mass emails in recent trends (Chang, et al., 2016). There are many mobile-friendly apps that are helpful in digital marketing. Value Proposition Value proposition serves as the base for all the marketing efforts of the company and defines what makes the company different and unique from its competitors. The value proposition of the company should include: Assurance to solve a specific problem or achieve a particular goal Clear description of how the prospective customer will benefit from using your products and services Identifies visible results customers can expect due to using your services Enables the company to offer must-have services and create tempting marketing messages Demonstrates the company lucidly its target customers, what they are looking for and where competitors fall short Carrico (2015) has defined Value proposition solves the problem of a customer or satisfies his needs. Each value proposition includes a selected range of products or services that serve the requirement of a particular customer segment. In this manner, the value proposition is a bundle, or an aggregation, of benefits which a company offers to its customers (Yang, et al., 2010). As the value proposition requires the Booktopia includes in a bundle of benefits, not just one thing. The value proposition of the Booktopia includes: Fast and easy service Cheap delivery charges Huge discount and coupons Gracious return policy Good customer service with full customer helpline Full availability of all types of books, e-books, CDs and DVDs Most trusted online bookstore in Australia Recommendation Following Chen and Cheng, (2012) it can be recommended that Booktopia need to follow certain key aspects to increase the target sales and company growth of the company. In the digitization era, customers become the powerful part of the business (Chang, et al., 2016).The company believes in online reviews. The company should use video reviews or reviews containing product image can work (Yang, et al., 2010). The company can use feedback programs to increase the volume of feedback which is submitted by the customers. The company can introduce sponsored products list as this can make the products to be displayed below search results (Carrico, 2015). The company should give discounts on products if the buyer buys in a bulk. Conclusion The report has analysed the Booktopia declining sales and digital innovation technology to increase revenue. The purpose of this report has been fulfilled by searching new digital innovation technology and providing a clear discussion of how the sales of the company in the young customer market will increase. Digital innovation has unique characteristics of the programmability, the homogenization of data and the self-referential nature of digital technology (Chen and Cheng, 2012). Building a suitable value proposition is very significant for the growth of the company. Booktopia value proposition is prepared in such a manner the target customer will be attracted towards the online bookstore. Fast and easy service with cheaper delivery charges and gracious return policy will be given a warm welcome by the customers. The company can include Snapshot as other e-commerce businesses are using for their advertising platforms. Recommendations such as video reviews and products reviews are given to lure young customer market. Discount on bulk purchase is one of the techniques to attract youth consumer segment. References blog.Booktopia.com.au, 2016. The Booktopian - Booktopia Blog. [Online] Available at: https://blog.Booktopia.com.au/ [Accessed 24 August 2016]. Booksellers.org.au, 2016. About ABA - Australian Booksellers Association. [Online] Available at: https://www.booksellers.org.au/about-aba [Accessed 24 August 2016]. Carrico, S., 2015. Online Book Selling at the Smathers Library Bookstore. Library Resources Technical Services, 49(4), pp. 276-283. Chang, J., Lee, M. Wang, T., 2016. Integrating a semantic-based retrieval agent into case-based reasoning systems: A case study of an online bookstore. Computers in Industry, 78(2), pp. 29-42. Chen, C. Cheng, C., 2012. How online and offline behavior processes affect each other: customer behavior in a cyber-enhanced bookstore. Quality Quantity, 47(5), pp. 2539-2555. Gray, D., 2013. Out of the Box and Into the Bookstore: Non-Traditional Use of the Bookstore. Against the Grain, 15(3), pp. 56-94. Yang, J., Zielinski, A. Cheng, L., 2010. Purchasing college textbook from online e-bookstore: an empirical study. IJMIE, 3(2), pp. 162-174.

Science; Rainforests and Earth The Tropical Rainfo Essay Example For Students

Science; Rainforests and Earth The Tropical Rainfo Essay Science; Rainforests and Earth The Tropical Rainforests of the World In this term paper, I will explain the great importance of the tropical Rainforests around the world and discuss the effects of the tragedy of rainforest destruction and the effect that it is having on the earth. I will talk about the efforts being made to help curb the rate of rainforest destruction and the peoples of the rainforest, and I will explore a new topic in the fight to save the rainforest, habitat fragmentation. Another topic being discussed is the many different types of rainforest species and their uniqueness from the rest of the world. First, I will discuss the many species of rare and exotic animals, Native to the Rainforest. Tropical Rainforests are home to many of the strangest looking and most beautiful, largest and smallest, most dangerous and least frightening, loudest and quietest animals on earth. There are many types of animals that make their homes in the rainforest some of them include: jaguars, toucans, parrots, gorillas, and tarantulas. There are so many fascinating animals in tropical rainforest that millions have not even identified yet. In fact, about half of the worlds species have not even been identified yet. But sadly, an average of 35 species of rainforest animals are becoming extinct every day. So many species of animals live in the rainforest than any other parts of the world because rainforests are believed to be the oldest ecosystem on earth. Some forests in southeast Asia have been around for at least 100 million years, ever since the dinosaurs have roamed the earth. During the ice ages, the last of which occurred about 10,000 years ago, the frozen areas of the North and South Poles spread over much of the earth, causing huge numbers of extinctions. But the giant freeze did not reach many tropical rainforests. Therefore, these plants and animals could continue to evolve, developing into the most diverse and complex ecosystems on earth. The nearly perfect conditions for life also help contribute to the great number of species. With temperatures constant at about 75-80 degrees Fahrenheit the whole year, the animals dont have to worry about freezing during the cold winters or finding hot shade in the summers. They rarely have to search for water, as rain falls almost every day in tropical rainforests. Some rainforest species have populations that number in the millions. Other species consist of only a few dozen individuals. Living in limited areas, most of these species are found nowhere else on earth. For example, the maues marmoset, a species of monkey, wasnt discovered until recently. Its entire tiny population lives within a few square miles in the Amazon rainforest. This species of monkey is so small that it could fit into a persons hand! In a rainforest, it is difficult to see many things other than the millions of insects creeping and crawling around in every layer of the forest. Scientists estimate that there are more than 50 million different species of invertebrates living in rainforests. A biologist researching the rainforest found 50 different of ants on a single tree in Peru! A few hours of poking around in a rainforest would produce several insects unknown to science. The constant search for food , water, sunlight and space is a 24-hour pushing and shoving match. With this fierce competition, it is amazing that that so many species of animals can all live together. But this is actually the cause of the huge number of the different species. The main secret lies in the ability of many animals to adapt to eating a specific plant or animal, which few other species are able to eat. .u74d011e17d2bce25b3100850f4554cce , .u74d011e17d2bce25b3100850f4554cce .postImageUrl , .u74d011e17d2bce25b3100850f4554cce .centered-text-area { min-height: 80px; position: relative; } .u74d011e17d2bce25b3100850f4554cce , .u74d011e17d2bce25b3100850f4554cce:hover , .u74d011e17d2bce25b3100850f4554cce:visited , .u74d011e17d2bce25b3100850f4554cce:active { border:0!important; } .u74d011e17d2bce25b3100850f4554cce .clearfix:after { content: ""; display: table; clear: both; } .u74d011e17d2bce25b3100850f4554cce { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u74d011e17d2bce25b3100850f4554cce:active , .u74d011e17d2bce25b3100850f4554cce:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u74d011e17d2bce25b3100850f4554cce .centered-text-area { width: 100%; position: relative ; } .u74d011e17d2bce25b3100850f4554cce .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u74d011e17d2bce25b3100850f4554cce .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u74d011e17d2bce25b3100850f4554cce .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u74d011e17d2bce25b3100850f4554cce:hover .ctaButton { background-color: #34495E!important; } .u74d011e17d2bce25b3100850f4554cce .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u74d011e17d2bce25b3100850f4554cce .u74d011e17d2bce25b3100850f4554cce-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u74d011e17d2bce25b3100850f4554cce:after { content: ""; display: block; clear: both; } READ: F.O.R. Fitness Business Plan Essay An example of such adaptations would be the big beaks of the toucans and parrots. Their beaks give them a great advantage over other birds with smaller beaks. The fruits and nuts from many trees have evolved with a tough shell to protect them from predators. In turn toucans and parrots developed large, strong beaks, which serves as a nutcracker and provides them with many tasty meals. Many animal species have developed relationships with each other that benefit both species. Birds and mammal species love to eat .

How to Write a Baldwin Sample Essay

How to Write a Baldwin Sample EssayIf you've ever wondered how to write a Baldwin sample essay, you're not alone. The Baldwin Sample Essay contains just about every question that a high school student might have, but it can be difficult to find good information on how to write the essay, especially when you've never done one before.When looking for the best Baldwin sample essay, don't just look online. Make sure you can get hold of the actual essay, so you can edit it and practice it. Online sample essays have a lot of errors and incorrect grammar, so if you're not confident in your skills with the English language, avoid online samples and try to find a professional writer who can do a good job for you.Also, when you're looking for a professional writer, you need to ask them how they designed their Baldwin sample essay. Is it a copy of one that you could find online? It's important to understand how the essay was written and what style they used. A well-designed Baldwin essay should use many different types of style, such as the Harvard style, the Prentice Hall style, or the Princeton Review style.You also need to ask how long the Baldwin sample essay is. Some people design their Baldwin sample essay to be shorter or longer, depending on their own tastes. For example, a Yale School of Medicine style might only contain two paragraphs, while the Iowa school would be longer. Keep in mind that if you are going to create an essay to be shorter, you should use more copy to make up for it.Next, think about how you plan to use your sample essay. Many students use the essays as a source of advice. They use them to help them decide which course to take, which professors to choose, or even which career to pursue. If you're just starting out, youdon't need a very in-depth essay. However, if you already have some experience in a particular field, you might want to look into getting one to answer the questions that you have, for example, if you're a biologist, write about h ow animals use information to survive.There are several different ways to find a professional essay writer for your college essay. If you're having trouble finding a good writer, or if you're just having a hard time deciding which one to choose, you can look at the freelance writing directories. These directories specialize in helping people find great writers and editors who can help them with writing their high school or college essays. By using these directories, you're able to find an editor who can take your piece and edit it to be what you need it to be.The Baldwin Sample Essay is something that all high school students can use but make sure you get a good one. Whether you're a biology major or not, the work should provide you with some useful information that you can use. In fact, you might even enjoy the challenge of writing one! Just make sure you ask the editor if they can allow you to get an advance copy of the essay to edit and practice.

Chester Zoo Essay Example

Chester Zoo Essay Once registered, charities have to obey a number of rules, which include regulations covering trustees, accounts, finances and management. Those that are registered as companies have to comply with company law too. A registered charity is not allowed to have political objectives or take part in political lobbying other than in a generally educational sense. What might happen if it was a business (LTD or PLC)?  If Chester Zoo was a business (Ltd or PLC) they would lose numerous customers. Also if they were a business they would have to give money raised out to shareholders so there will be less to spend on the animals. All of the money made by the zoo through entry fees, second spend etc will have to be given out in percentages to the shareholders in the business. So the zoo will not have much money to spend on the animals, this may lead to diseases to the animals and later on deaths. We will write a custom essay sample on Chester Zoo specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Chester Zoo specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Chester Zoo specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The reason why I stated in the paragraph above that if Chester Zoo was a business (Ltd or PLC) they would lose numerous customers is that they really would. This is because if Chester Zoo was a Public Limited Company (plc) the general public will first if all would not give money to the zoo (donations) because the public would think that a plc like Chester Zoo would make millions and wouldnt help any charities so why should they help. But if Chester Zoo was a Charity limited by Guarantee which they currently are, this would be a good thing for them because people always like to help charities and also they know that charities dont get any funding by the government so there is a more likely chance that people would give money to charities more than plcs, Ltd etc. Also limited amounts of capital can be raised. Shares cannot be sold to the public if money was needed quickly because if Chester Zoo were a business and were to make good profits than the current shareholders wont want to sell their shares, this may lead to disruptions and would-be shareholders who would like to invest in the zoo will stop hoping. And when investors are needed for Chester Zoo there wont be any available. Furthermore if Chester Zoo were to be a business shareholders will first have to all agree for a share to be sold otherwise it cannot happen, for example if most of the shareholders at Chester Zoo didnt want one shareholder to be at the zoo, everyone else will have to agree, if they dont the shareholder will still stay. If Chester Zoo had in excess of 100 shareholders it would be very easy for the business to lose control, communication might be sent wrong which may lead to mayhem. As well as easy to lose control of the business, Chester Zoo can be taken over by bids from members of the public; members already at the zoo might not like the fact that an ordinary man or women will become a shareholder in such a massive business. In addition to that people (investors) might not be interested in buying shares as the zoo would be more interested in the welfare of the animals rather that the welfare of the shareholders. For example Chester Zoos Mission Statement is The role of the Zoo is to support and promote conservation by breeding threatened species, by excellent animal welfare, high quality public service, recreation, education and science This statement doesnt say anything about the welfare of shareholders. This may prevent investors from investing into the business as they may assume that they are not part of the Chester Zoo family.

A New Way to Understand the Holocaust essays

A New Way to Understand the Holocaust essays The Holocaust is often expressed as an event that cannot be appropriately described in any language known to the human race. Art Spiegelmans Maus and Maus II tries to overcome this perplexing language barrier by presenting the story of the authors father, a Jewish man who survived the Final Solution, in the format of a graphic novel. Spiegelmans illustrations and dialogue storyline help to capture both his fathers distressing story as well as the personal difficulties he experienced himself as a second generation survivor, so to speak, giving readers a new way to try to understand this dark moment in history. A relatively new medium when the Maus books were first created, the graphic novel has the power to attract a diverse audience. In his books, Spiegelman is telling the story of his father, Vladek, and how his life was affected during the Holocaust. Artie, as his father calls him, gets his father to tell him the story over many visits, and includes in the plot his own feelings about the visits. The drawings follow the plot from the present setting in which his father is actually relating the story to him with lengthy flashbacks to the time during which the events actually took place. The first book is entitled My Father Bleeds History, and relates his fathers life from the mid 1930s to the winter of 1944. And Here my Troubles Began is the second book, which picks up where the first one left off, following Vladeks story through the end of the Holocaust while in the present, his health is failing and by the end of the book, he has passed away. Spiegelmans drawings give readers a new way to realize the events that happened during this historical stain. One way in which the drawings aid in creating a memorable understanding of the Holocaust is the metaphoric way in which the characters of both books are drawn. Jewish people are drawn as mice, hence the title Maus, while the...

Report Essay Example | Topics and Well Written Essays - 250 words - 9

Report - Essay Example In India, the impact of technology has seen her make commendable strides in the coffee industry. Italy, Brazil and India are all exporters of coffee. From the culture differences in these nations, it would be preferable to lay coffee shops in Brazil and Italy compared to India. No place comes to mind more readily than Italy when you think of passion for coffee per excellence (Halevy 57). A large proportion of India’s production is for export. One may also argue that there is less competition if we decided to put a chain of coffee shops in India. This is in comparison to Brazil and Italy. The Brazilian coffee market has been stable over time and the projections for the next four years are seen to be positive. According to Euromonitor.com, the on-trade channel is expected to grow to a value of 35% by 2019 (28). In Italy, market fluctuations are prevalent, and the industry is widely hit by the global recession and unforeseen inflation. India’s coffee industry faces the same challenges. Therefore, it would be prudent to venture in Brazil despite the stiff competition. Taking competition as one of the factors differentiating these countries, investment in Brazil should be done in the form of mergers with the existing coffee operators. This will lessen competition. However, investment in Indian will require fully owned shops and less or no mergers. Taking geographical location as a factor, the rural and semi-urban India is driving the economy of the coffee industry. In Brazil and Italy, the urban areas promote the market for coffee consumers. As a marketing strategy, India will see more coffee shops set, in the countryside, to drive

Comparative Study of Siddhartha (Hesse) and A Hero of Our Time Essay

Comparative Study of Siddhartha (Hesse) and A Hero of Our Time (Lermontov) - Essay Example A closer look at the two characters, however, makes several interesting revelations. Siddhartha was born a prince. But he was not happy with what he was and what he saw in the world around him [He was a source of joy for everybody, he was a delight for them all. But, he, Siddhartha, was not a source of joy for himself, he found no delight in himself (Hesse 4)]. He saw no meaning in the traditions and rituals of Hinduism and the Vedic culture, the only religion in India at that time. The curiosity to find the meaning and purpose of human existence made him restless. The same restlessness, radicalism, cynicism and scorn for the existing institutions characterize Pechorin. His flaws not withstanding, it must be said that Pechorin, much like the Buddha, was self-aware and self-absorbed [Pechorin: â€Å"Mine is an unfortunate disposition; whether it is the result of my upbringing or whether it is innate – I know not.† (Chapter IX)]. When the world tends to call Siddhartha a saint and Pechorin a nihilist, it indicates that the points where the two began their journeys were close though the points where they ended up might be poles apart. That was bound to be despite a high level of awareness because of the difference where their centers lied. Pechorin was self-centered and Siddhartha was other-centered [Siddhartha: â€Å"Once every desire and every urge was silent in the heart, then the ultimate part of me had to awake, the innermost of my being, which is no longer my self, the great secret.† (10)]. One advocated the conscious destruction of desire while the other believed in deliberately destroying the people who came in the way of his fulfillment of desires. Again, for both, these ends were more important than life itself. One of the prescriptions of the Indian asceticism was to starve the body so that the craving for worldly things would gradually be vanquished. Siddhartha had a correction to make. Though he was against overindulgence, his not ion was that a tired, inactive body and mind cannot prepare themselves for liberation or salvation unless the basic needs are fulfilled. This is in close proximity to the essence of Abraham Maslow’s theory of motivation in which he gives physiological needs the importance that is due to them, but only to that extent. From this perspective, Pechorin has striking clarity as to what the basic needs of humans are. He declares without mincing words that power and lust are fundamental for happiness [Pechorin: â€Å"Ambition is nothing more nor less than a thirst for power. To be the cause of suffering and joy to another – without in the least possessing any definite right to be so – isn’t that the sweetest food for our pride? And what is happiness? Satisfied pride.† (Chapter VIII)]. One thing that can be established beyond doubt is that the characters under study were quite different from the rest because of their attitude. At a time when everyone else w as content with the way things happened, they were bored with them and begged to differ. This boredom made them set out on their journeys of exploration. They reacted to the events of life in a unique way. Both were unable to identify themselves with their contemporaries. They did not just want to live life but sought to feel life, to experience it. Siddhartha’s renunciation was as much motivated from this desperation as Pechorin’